The cure for marketing inefficiency is strategic clarity.

Cotrupi & Co. helps discern strategic direction and the optimal use of resources. We bring senior-level critical thinking to any assignment, analyzing your world through a lens refined by 25 years and thousands of client engagements.

We focus on marketing clarity. So you can focus on growth.


Tony Cotrupi, President 

Prior to launching Cotrupi & Co., Tony helped grow PARTNERS+simons (now MERGE) from a small boutique creative shop to New England’s largest privately held marketing firm, serving the technology, financial and healthcare sectors. There he conceived the company’s Brand Traction process, a proprietary methodology for uncovering new client positioning and marketing opportunities. Serving as the strategic and management lead he expanded the firm’s award winning healthcare practice, tripling agency revenue and building a book of national and Fortune 500 accounts. As President he was responsible for all facets of agency management, growth and profitability, successfully executing the sale of the firm to Baird Capital Partners/Chicago. After transitioning the agency to new ownership he launched Cotrupi & Co. in early 2017.

Client Experience

AIG, Agilent Technologies, Alkermes, Amerihealth, B. Braun, Blue Cross Blue Shield of MA, Blue Cross Blue Shield of RI, Blue Cross Blue Shield of TN, Blue Cross Blue Shield of MI, Blue Cross of Northeastern PA, Capital District Physician’s Health Plan (CDPHP), Charles River Labs, Conformis, Cynosure, Data General, Dartmouth Hitchcock Medical Center, Genzyme, Harvard Vanguard Medical Associates, Harvard Business Review, Horizon Blue Cross Blue Shield of NJ, Iron Mountain, Mastercard, Mt. Auburn Hospital, Presbyterian Health Plan, Prudential, Select Health (Intermountain Healthcare), The New York Times, Thermo Scientific, Tufts Health Plan, Tufts Medical Center, Yankee Candle, Ziff Davis (PC WEEK, PC Mag) and many others.

Service Experience

Strategic Consulting, Customer Insights & Research, Brand Positioning, Creative Services, Digital Marketing, Broadcast & Video Production, Experiential, Social Media, Direct Marketing, Employee Engagement, Marketing Automation, Media Planning & Procurement, Web Site/App development, Measurement/ROI Analysis