Author: cotrupicoadmin
Can a CEO activist win the culture wars? New data shows the way.
For most of my career, when a CEO asked if they should wade into a contentious public issue the correct answer was always “no.” Today, the inactive CEO can be perceived as indifferent. Millennial employees and customers (in particular) admire companies that share their values and expect action. Meanwhile, large chunks of a CEO’s customer…
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For 25 years Tony Cotrupi has worked in all corners of marketing, providing strategic and creative counsel in thousands of engagements with companies from start-up to Fortune 500.
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When it comes to marketing analytics beware of wizards claiming false powers.
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In an era of specialization, why be something you’re not?
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