Some things become clearer with time
For 25 years Tony Cotrupi has worked in all corners of marketing, providing strategic and creative counsel in thousands of engagements with companies from start-up to Fortune 500.
Read storyCan a CEO activist win the culture wars? New data shows the way.
For most of my career, when a CEO asked if they should wade into a contentious public issue the correct answer was always “no.” Today, the inactive CEO can be perceived as indifferent. Millennial employees and customers (in particular) admire companies that share their values and expect action. Meanwhile, large chunks of a CEO’s customer…
Read storyThe Last Shall Be First? How to Invest in Innovation Without Cracking Up
Does it ever make sense to a strategic laggard? The research says yes.
Read storyData as the new Oz
When it comes to marketing analytics beware of wizards claiming false powers.
Read storyWhat’s Your Super Power?
In an era of specialization, why be something you’re not?
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