Marketing Advisory
Menu
  • About
  • Services
  • Work
  • POV
  • Contact
POV

POV

Articles

Some things become clearer with time

For 25 years Tony Cotrupi has worked in all corners of marketing, providing strategic and creative counsel in thousands of engagements with companies from start-up to Fortune 500.

Read story
Articles

Can a CEO activist win the culture wars? New data shows the way.

For most of my career, when a CEO asked if they should wade into a contentious public issue the correct answer was always “no.” Today, the inactive CEO can be perceived as indifferent. Millennial employees and customers (in particular) admire companies that share their values and expect action. Meanwhile, large chunks of a CEO’s customer…

Read story
Articles

The Last Shall Be First? How to Invest in Innovation Without Cracking Up

Does it ever make sense to a strategic laggard? The research says yes.

Read story
Articles

Data as the new Oz

When it comes to marketing analytics beware of wizards claiming false powers.

Read story
Articles

What’s Your Super Power?

In an era of specialization, why be something you’re not?

Read story

Sign up to receive future POVs

Enter your email address to subscribe to this blog and receive notifications of future POVs via email.

Let’s Talk Business
Request a Meeting
Twitter LinkedIn
617-838-4204 | Tony@CotrupiCo.com
© Cotrupi & Co 2023
  • Home
  • About
  • Services
  • Work
  • POV
  • Contact
Twitter LinkedIn