The most difficult challenge in marketing is the optimal use of finite resources.

In an era of distraction it can be difficult to discern strategic direction. Cotrupi & Co. provides the collaborative process and objectivity you need to reexamine your marketing status quo – aligning objectives, budget and personnel for maximum effect.

We bring clarity to complexity. So you can focus on growth.

Marketing Audits

An independent, objective assessment of current strategies and execution. Can include positioning, planning, creative, media, partner/agency, internal teams, ROI, competitive, etc., with the goal being to maximize current resources. We are not mercenaries looking to upend existing relationships but collaborators looking to improve.

Strategic Planning

We synthesize audit findings to discern the best use of resources to achieve your objectives i.e. get noticed in a crowded market, generate higher value sales/meetings, or build greater preference and loyalty. The art of sacrifice, this typically requires hard choices, healthy dialog and plenty of coffee.

Strategic Oversight

The successful execution of your plan requires all parties staying on strategy, brand and budget. We’ll help you source/manage internal and external talent, integrating creative, analytics, digital, media, etc. for greater collaboration, consistency and impact. A good strategy is a job half done and we’ll help you finish it.